Data-driven Fintech: Jeon Hwasung's Startup Morning Coffee E1017

Every day at 8:40 AM, the live program 'Startup Morning Coffee', hosted by CEO Jeon Hwa-sung, reaches its viewers on the YouTube channel 'Jeon Hwa-sung's CNTV'. This program deeply introduces the core competencies and market potential of various startups, firmly establishing itself as a useful information platform for those interested in the startup ecosystem through interactive communication via real-time comments. One of the companies that recently gained attention on 'Startup Morning Coffee' is the fintech startup 'Fractal FN'. Fractal FN is leading the innovation of brokerage wrap account products by utilizing STO (Security Token Offering) technology. They provide a trust-structured service that allows investors to follow the actual accounts of investment experts, thereby helping investors indirectly experience the strategies of successful investors and maximize their returns. Fractal FN is currently on a growth trajectory, carrying out CNT Tech's 2nd Seoul Fintech Lab support program. The core of Fractal FN lies in its expert-following investment service, conceived with inspiration from Warren Buffett's stock acquisition strategy. This service implements a new form of trust service that utilizes the STO (Security Token Offering) structure, allowing it to follow the actual accounts of investment experts. It operates by linking the accounts of investment experts with those of general investors through a trust license, ultimately aiming to maximize consumer investment returns. CEO Jeon Hwa-sung evaluated that Fractal FN's service, under the name 'Little Buffett', will effectively connect individual investors and investment experts to increase investment returns while simultaneously contributing to reducing unnecessary fee burdens. He also expressed anticipation for Fractal FN's future steps, as the company is actively preparing for business expansion through deregulation and patent acquisition, forecasting that this company will bring a new wave to the fintech market.