Cream Pioneers New Ground with Ticket Service, Transaction Value Soars 350%

Limited edition trading platform KREAM has achieved remarkable results in the event ticket service sector, opening up new horizons. The announcement that 2024 ticket transaction volume increased by a whopping 350% compared to the previous year suggests KREAM's strategic transformation beyond mere growth. KREAM's ticket service, which took its first step with 'AOMIX FEST' in 2022, has rapidly expanded to cover major music festivals such as Waterbomb and Seoul Jazz Festival, as well as concerts by popular artists like QWER and Changmo. This demonstrates its successful capture of consumers' needs for various cultural events. A KREAM official cited 'stable server operation' and 'unique merchandise planning' as key factors for this success. Particularly during the QWER fan concert ticketing, its server stability received high praise among the fandom, highlighting a differentiating factor. Considering that inconveniences during the ticketing process are a major source of dissatisfaction for fans, this has become a strong competitive advantage for KREAM. KREAM is pursuing a differentiation strategy that goes beyond simple ticket sales. For 'Waterbomb 2024,' it sold tickets and official merchandise together, and introduced a tarpaulin bag, a KREAM-exclusive planned product, which drew an enthusiastic response from consumers. This is an attempt to enrich the ticket purchasing experience. Furthermore, it is actively involved in IP product planning that combines entertainment and fashion. By participating in the brand merchandise of girl group LE SSERAFIM, it successfully launched collaborative products with the automotive lifestyle brand Peaches and the American heritage brand Alpha Industries, thereby creating new value at the intersection of culture and fashion. Its entry into the global market is also accelerating. Through an online and offline one-stop shop solution, collaborative products with 'BT21' and 'fragment' are being sold not only in Korea but also in several overseas countries including Japan, Thailand, and Indonesia, increasing accessibility for global fans. A KREAM official expressed the ambition, "We will continue to evolve into a 'cultural event discovery platform' where users can enjoy and discover a variety of cultural events." This clearly demonstrates KREAM's vision to establish itself as a platform that leads cultural experiences beyond limited edition sneakers.