Coward Lions Take On Global Market with NFC Smart Business Cards

At the 23rd World Korean Business Convention held in Atlanta, 'TouchMe,' an NFC smart business card from the domestic startup Cowardly Lions, received an explosive response from local buyers, thus knocking on the door of the global market. The core of 'TouchMe' lies in its innovative 'no-login' method. Without requiring a separate app installation or membership registration, simply touching a smartphone instantly displays business card information in a web browser, allowing users to immediately check and save phone numbers, emails, and social media links. This immediacy, universality, and reliability, which shrewdly recognizes that counterparts in international business environments often lack the time to install apps, received particularly high praise from buyers in Europe and North America. User convenience is also a standout feature. 'TouchMe' allows business card information to be updated at any time, and multiple versions of customized profiles can be selectively shared depending on the job or target audience. The function that automatically converts the business card language according to the recipient's smartphone language settings helps break down language barriers, and its paperless, reusable card form contributes to the realization of ESG values. The 'Safe Number' feature for personal information protection hides the user's actual phone number and enables secure communication through a relay number, further enhancing trust. Leveraging this success, Cowardly Lions is discussing pilot operations with global partners not only in the United States but also in Canada, Japan, and Europe. Requests for bulk purchases, logo customization, and localized UX development are pouring in, and expansion into various fields such as B2B, startup communities, and public networking events is anticipated. CEO Kim Jun presented a vision that 'TouchMe' will establish itself as a platform connecting global communication and protecting personal information and the environment.