Coversuman Wins European 'Just Style Award' Triple Crown for Eco-friendly Air Tech

Lifestyle Tech Leader Coversome Achieves Remarkable Feat, Sweeping Three Categories at the ‘Just Style Excellence Awards 2025’ Coversome, an innovative lifestyle tech company, proved its unrivaled technological prowess on the global stage by simultaneously sweeping an impressive three categories at the prestigious ‘Just Style Excellence Awards 2025,’ hosted by the British textile and fashion specialist media Just Style. Based on its self-developed advanced technology, Coversome achieved a monumental accomplishment at this year's awards, simultaneously winning in the Innovation, Environmental, and Research & Development (R&D) categories, thereby solidifying its position as a leader in future textile technology. In particular, the core technology that earned the awards in the Innovation and Environmental categories is ‘Air Tech.’ Air Tech is a unique air insulation technology that precisely injects air into the fiber structure to achieve excellent thermal insulation and rich volume. This technology is gaining prominence as a sustainable and eco-friendly solution that surpasses animal down or conventional synthetic fillers, and strict test results from Korea’s FITI Testing & Research Institute have proven its outstanding thermal performance, reaching 94% of that of conventional goose down. Global fashion brands such as Descente, PAF (Post Archive Faction), and 3.PARADIS have already recognized the excellence of Air Tech and are incorporating it into their products, enhancing their value. In the Research & Development (R&D) category, the photochromic technology ‘UV Color Change’ received high praise. This technology is an innovative solution where the color of the yarn naturally changes upon exposure to ultraviolet light. What is particularly noteworthy is that it is not a simple surface coating method, but designed as a reactive system where a chemical reaction occurs inside the yarn itself. As a result, it boasts unique durability and technological prowess, maintaining stable color-changing functionality without any degradation even after repeated washing, earning accolades for opening new horizons in textile technology. Based on this technological superiority, Coversome is materializing its future growth strategy. Through the completion of a smart factory within the year, it plans to establish a self-production and mass-production system for Air Tech kits. This vision aims to maximize production efficiency, achieve strict quality standardization, and dramatically strengthen its supply capabilities in the global market. Coversome CEO Lee Jae-ho commented on this award, stating it is “proof that our functional material technology has been recognized for its value and potential in the global market.” He further declared his ambition, “We will not stop here, but through continuous advancement of material technology and strengthening of product commercialization capabilities, we will further enhance our global competitiveness and lead the future lifestyle tech industry.” Through ceaseless innovation, Coversome aims to set new standards in the global material technology market and continue its journey towards a sustainable future.