Coupang Launches English Beta App for Foreign Shopper Convenience

## Coupang Fully Introduces 'English Interface' for Foreign Residents in Korea: Shopping Innovation Beyond Language Barriers! Coupang, Korea's largest e-commerce platform, has fully introduced the beta version of an 'English interface' to its app, fulfilling a long-held wish of its foreign customers residing in Korea. Now, foreigners unfamiliar with Korean can conveniently enjoy all of Coupang's benefits in English, free from language barriers. This English interface goes beyond simple translation, innovating the overall shopping experience within the app. From product search and detailed information checks to order and payment pages, and even tracking how many benefits have been saved through Wow membership's delivery, food delivery, and discounts – all processes are now provided in English. Key Coupang services frequently used by foreign customers, such as Rocket Delivery, Rocket Jikgu (direct overseas purchase), and Gold Box, are also available in English, maximizing service accessibility. Since last year, Coupang has invested significant effort, deploying a professional translation team to continuously review the accuracy and clarity of all text within the app, striving to provide high-quality translation services. This reflects Coupang's dedication to ensuring foreign customers have a more intuitive and error-free shopping experience. According to immigration statistics from the Ministry of Justice, the foreign resident population in Korea exceeded 2.6 million in 2023, and the number of English-speaking search customers within the Coupang app has been steadily increasing. With a growing number of foreign customers attracted to Coupang's differentiated convenience, such as fast Rocket Delivery, competitive prices, and an overwhelming product range, the nationwide expansion of 'Coupang-sekwon' (areas covered by Coupang's delivery network) has also been a major factor in promoting their use of the Coupang app. The inconvenience faced by foreign customers, who previously had to manually capture and translate Korean app screens or use external translation tools, is now a thing of the past. With the introduction of the English interface, this hassle has been eliminated, allowing foreign customers to enjoy a fast, convenient, and pleasant shopping experience, just like Korean users. The English interface can be easily accessed by simply changing the language setting to 'English' in the 'My Coupang' menu. Upon news of its launch, there was an outpouring of enthusiastic and positive reactions from foreign communities in Korea, with comments like "The English version is finally here, Coupang is the best!" and "Writing a thank you letter to Coupang," revealing their long-held anticipation. A Coupang official stated, "We have continuously improved and innovated our services to provide the best shopping experience for all customers," emphasizing, "Going forward, we will continue to listen to the voices of diverse customers and persistently enhance differentiated convenience and benefits." The introduction of this English interface is an important step demonstrating Coupang's commitment to growing together with all its customers.