Content Company Treasure Hunter Launches K-Beauty 'LamandJiu'

Treasure Hunter, Beyond MCN to Launch K-Culture Brand 'Lamanjiu.com'! Targeting K-Beauty Market with Fusion of Technology and Emotion Global MCN company Treasure Hunter officially ventured into the K-beauty market beyond its MCN business on the 18th by beta-opening its brand mall 'Lamanjiu.com'. 'L'amant de JIU', meaning 'JIU's Lover', expressed its ambition to grow into a brand representing K-culture, not just K-beauty. As its first product, it introduced 'Jolie Water' sun ampoule, meaning 'Water of Happiness'. This product was developed around 'Hugro Peptide', a core ingredient based on 'Hugro Platform', an exclusive technology of KOSDAQ-listed company Bioplus. Notably, it incorporates the planning of Treasure Hunter's beauty creators and vivid feedback from actual channel subscribers, enhancing its completeness as a differentiated sun care product that combines patented technology with consumer sensibility. Song Jae-ryong, CEO of Treasure Hunter, expressed strong confidence regarding this launch, stating, "We plan to build a global K-beauty sun care brand by combining Bioplus's excellent technology with Treasure Hunter's accumulated planning, marketing, and sales channel network." He emphasized that it went through extensive consultation with experts in various fields, including consumers, dermatologists, bio research institutes, and beauty creators, from the initial development stages, expressing great anticipation as the company's capabilities were fully concentrated. This brand mall launch is interpreted as a strategic move by Treasure Hunter, which primarily focused on MCN content creation and creator management, to expand its business scope and secure new growth engines by converging technology and content capabilities. Attention is drawn to whether this will become another successful case of a K-content company targeting the global market through K-beauty.