Climbers Launches 'Ketchup' for Small Brand Global Market Entry

**Climbers Launches 'Kchop,' an Innovative Reverse Direct Purchase Solution to Aid K-Brands' Global Leap** Climbers, which has successfully operated the global art commerce platform 'Chopsticks' and accumulated a deep understanding of overseas markets, is drawing significant attention with the official unveiling of 'Kchop,' an innovative reverse direct purchase sales service designed for Korean small brands to expand overseas. 'Kchop' is expected to become a vanguard leading a new leap forward in the Korean reverse direct purchase market amidst the rapidly changing global commerce environment. This service is the culmination of Chopsticks' successful global market pioneering know-how gathered last year. Its significance is particularly great as 'Kchop' actively reflects the current trend where the main players in the domestic reverse direct purchase market are rapidly shifting from large brands to small brands with unique ideas and competitiveness. Climbers stated that they meticulously analyzed these market changes and developed 'Kchop' to break down the barriers small brands face in overseas sales. Seo Kang-seok, CEO of Climbers, emphasized, "'Kchop' is a meticulously designed service that enables domestic small brands to more easily cross the overseas threshold in the rapidly growing Korean reverse direct purchase market. Through this service, sellers will gain the opportunity to expand their brand scale through contact with global customers, and overseas consumers will be provided with an environment where they can easily experience the trendiest and highest-quality K-brands." This demonstrates Climbers' strong commitment to building a win-win ecosystem for both sellers and consumers. The core value 'Kchop' provides is its nature as an 'all-in-one solution' that resolves all the cumbersome processes required for overseas sales and operations at once. From operating complex separate global sites and integrating challenging overseas payment systems to establishing efficient international shipping processes and providing overseas customer support beyond time zone and language barriers, it will serve as a powerful supporter, minimizing the time and effort small brands spend on overseas sales, allowing them to focus solely on product development and brand growth. Notably, 'Kchop' boasts the convenience of being easily applicable to existing brand-owned online stores with just a few clicks. This is expected to significantly contribute to brands' actual profit improvement by drastically lowering their reliance on distributors and reducing the burden of high fees incurred when entering overseas platforms. For small brands that hesitated to expand overseas due to complex processes and cost burdens, it is expected to be an unparalleled attractive option. Climbers will not stop here and plans to continuously advance 'Kchop''s functions. Beyond the currently provided overseas sales support, it plans to further develop broader functions such as sophisticated sales data analysis capabilities and customized overseas marketing solutions, aiming to write K-brands' global success stories together. The emergence of 'Kchop' is gathering expectations to become a powerful driving force for Korean small brands to expand onto the global stage.