Class101 Launches Creator Membership

Class101 opens a new era for creators and fans, moving beyond the limitations of VOD! Class101 has moved away from its existing VOD-centric business model and has officially launched an innovative 'Creator-Exclusive Membership' service to diversify creators' revenue streams and strengthen fan communities. This service grants creators the initiative to directly plan and operate programs and is offered in two forms: subscription-based and cohort-based. Creators can freely combine diverse content such as member-exclusive posts, VODs, community forums, individual coaching sessions, challenges, and online/offline events to create their membership programs. This helps creators with creative ideas provide their unique exclusive content and experiences to fans, thereby enabling them to build stable revenue models. To maximize the efficiency of membership operation, Class101 also provides a 'Real-time Data Dashboard' exclusively for creators. Creators can grasp key information such as subscription status, monthly revenue, and active subscriber count at a glance, enabling strategic operation. Furthermore, through community feeds and 1:1 chat functions, they can communicate more closely and in real-time with fans, strengthening their relationships. Lee Gun-ho, Product Manager of Class101's Creator Platform Team, stated, “We have reflected the strong needs of creators for fan-community-based creative activities and real-time communication,” and expressed ambition, saying, “We will continuously expand the service to help creators solidify their bond with subscribers and successfully build individualized business models.” Class101 plans to further diversify membership content types in the future and enhance fan marketing capabilities by integrating a Customer Relationship Management (CRM) system. In July, Class101 will officially launch 'Creator Home,' a personalized platform that encompasses all creator-specific content, continuing the platform's evolution. The launch of this membership service aligns with Class101's reorientation towards becoming a 'Creator Content Platform,' a direction it has been pursuing since last year. Class101's continuous innovation, aimed at supporting creators' sustained growth and stable revenue generation, is expected to inject new vitality into the creator economy.