Christine Company Launches AI Design 'Schuketch'

## Christine Company Opens the Future of the Footwear Industry with AI Shoe Design Platform 'ShoeCatch' Shoe-tech company Christine Company drew significant industry attention by publicly demonstrating the innovative beta version of its generative AI-based shoe design platform 'ShoeCatch' at 'PFB 2025 (Fashion & Passion Busan 2025),' the largest domestic shoe and fashion exhibition held at BEXCO, Busan. Ahead of its official closed beta in early November 2025, its significance is profound as it demonstrated the practical applicability of artificial intelligence specialized for the footwear industry (vertical AI). At the PFB 2025 venue, representatives from major domestic footwear and fashion companies such as TKG, Changshin, TrekSta, Descente, and Musinsa visited Christine Company's booth, directly experienced ShoeCatch's remarkable features, and showed keen interest. ShoeCatch dramatically shortens the process of bringing a designer's imagination to reality. It showcased its core functionality where users input brand concept prompts, simple sketches, or images, and the AI meticulously suggests shoe shapes, materials, and colors, automatically generating designs. It doesn't stop there; it also provides an integrated solution that generates shoe-wearing images using AI virtual fitting models and instantly creates mood boards, product promotional videos, and detailed webpage content. Now, brands can swiftly produce promotional images and pages to introduce products to the market without the high costs of product photography or photoshoot production. Through ShoeCatch, Christine Company has implemented an 'integrated AI workflow solution' that handles the entire process of shoe design, manufacturing, and branding in a 'single canvas workspace.' By integrating design, cost, and manufacturing data to provide a seamless 'design-to-production' structure, it aims to accelerate the digital transformation across the entire footwear industry. Designs proposed by AI are linked to actual manufacturing plant data and support content creation using try-on images, thereby building an innovative industrial ecosystem. Meanwhile, Naver also took notice of ShoeCatch's potential. Christine Company has been selected as an official partner for 'Naver DAN 2025 (Design & AI Network 2025),' which will be held on November 6-7 at COEX, Seoul, and will participate in it. At this integrated conference hosted by Naver, Christine Company plans to guide applications for beta participation along with demonstrating its AI design workflow. Lee Min-bong, CEO of Christine Company, stated, "ShoeCatch presents a turning point where AI evolves beyond a simple auxiliary tool to become a creator and production entity," adding, "We will proactively expand the vertical AI ecosystem in the footwear industry." Building on this demonstration and participation in DAN 2025, ShoeCatch is now ready to set new standards for the footwear industry through its exhibition at CES in January 2026 and its global launch in the first quarter of 2026.