Cellimax Jan-May Sales Hit ₩53.5 Billion, Surpassing Last Year's Annual Revenue

Cellimax Surpasses Last Year's Sales in Just 5 Months This Year! Leading Overseas Market with 300% Explosive Growth Derma-cosmetic brand Cellimax recorded cumulative sales of 53.5 billion won from January to May 2024, demonstrating remarkable growth. This achievement already surpasses last year's annual total sales of 46.2 billion won, representing an increase of nearly 300% compared to the same period last year. Behind this overwhelming growth lies the brilliant performance of the overseas market. Cellimax gained enthusiastic responses from global consumers through social media, with product-related content such as 'Eraser Pad' recording over 900 million views on TikTok, and videos mentioning 'Noni Ampoule' playing over 35 million times on Instagram Reels. Buoyed by this popularity, cumulative product sales have exceeded 10 million units as of June. Growth in the U.S. market has been particularly prominent. U.S. Amazon sales in the first quarter of this year surged by over 500% compared to the same period last year, demonstrating a strong presence. The European market also showed steady growth, achieving the remarkable feat of selling over 43,000 products in just one week through a single channel last May. In the domestic market, overall sales performed well, particularly centered on brightening and sun care products such as 'Pore Blemish Pad' and 'Pore Blemish Sun Cream', with domestic transaction volume growing by 30% compared to the previous year. Building on this success, Cellimax has revealed its aspirations for the future. In the domestic market, it plans to actively secure new customers by expanding its presence in Olive Young and entering home shopping channels. In the global market, it aims to further expand its distribution channels by designating 'Retinal Shot Booster' and 'Pore Blemish Sun Cream' as key products. Cellimax, which has secured loyal customers in over 50 countries worldwide by adhering to its 'Effective Derma-cosmetic' philosophy of developing products with proven efficacy based on customer feedback and scientific evidence. CEO Kim Min-seok emphasized, "Our brand philosophy of not compromising on cost or ingredients has earned customers' trust, leading to tangible results." He added, "We will accelerate global expansion based on our differentiated product power to achieve annual sales of 150 billion won and solidify our position as a leading K-beauty brand." Cellimax's unstoppable growth is elevating the status of K-beauty.