Cashwalk Establishes Overwhelming Dominance in B2B/B2G Markets

Nudge Healthcare's innovative health management app 'Cashwalk' achieved unparalleled results in the B2B and B2G markets in 2024, opening new horizons for digital healthcare. Cashwalk, which has evolved beyond individual walking habits to become a health promotion partner for businesses and public institutions, boasts an overwhelming user base of 23 million cumulative downloads and 3.7 million daily active users (DAU) as of December 2024. Notably, 'Teamwalk,' the B2B/B2G challenge platform launched in 2022, has demonstrated the platform's limitless expansion potential by successfully completing 364 challenges with a cumulative 40 million participants as of January 2025. In addition to collaborations with leading domestic companies such as LG Electronics, Shinsegae Property, and Ottogi, a stamp challenge with Starfield set a remarkable record of over 41,000 participants and a 54% increase in Teamwalk subscribers during the challenge period. In the public sector, through 31 collaborations with the Gangwon Tourism Organization, various walking challenges with the Seoul Metropolitan Government, and the Ministry of Agriculture, Food and Rural Affairs' 'Breakfast for Everyone Challenge,' Cashwalk is contributing to regional tourism revitalization, national health promotion, and increased agricultural product consumption, thereby creating social value. Nudge Healthcare recently made a Pre-A investment in the running platform 'Runnable,' seeking to expand its wellness ecosystem and strengthen integrated online and offline experiences. CEO Park Jung-shin stated ambitions to continuously expand Cashwalk's user base and further solidify its leading position in the B2B and B2G sectors in 2025.