Buzzvil Unveils Real-time Ad Revenue Maximization Solution

## Buzzvil Launches 'Web-App Hybrid Solution,' Opening New Horizons in Mobile Advertising AI full-funnel marketing platform Buzzvil has officially launched its 'web-app hybrid solution,' poised to revolutionize the mobile advertising market. This solution allows real-time changes to ad screens without the need for app redistribution, completely eliminating the app store and Google Play review processes that were the biggest constraints in traditional mobile advertising. This technology, first applied to Buzzvil's core monetization platform 'BuzzBenefit,' aims to dramatically reduce development and operational costs for over 500 media companies in Korea and maximize their monetization performance. By enabling immediate updates to ad content without lengthy and complex review waiting times, it provides unprecedented flexibility to the mobile advertising ecosystem. The core of this solution lies in its hybrid structure, combining the flexibility of the web with the stability of an app. Developers can modify ad screen designs and various interactive content such as 'Today's Gift,' 'Mission Participation,' and 'Lucky Box' in real-time without code changes. This enables quick responses to seasonal events or urgent promotions, providing a consistent and dynamic experience for both Android and iOS users. Furthermore, Buzzvil precisely analyzes user behavior patterns through its AI-based personalization model, providing customized ads and rewards optimized for each user. This dramatically improves ad engagement and conversion rates, while increasing the satisfaction of rewarded ad users, thereby creating a synergistic effect that simultaneously strengthens media loyalty and profitability. Jang Segon, Buzzvil's Head of Partnerships, emphasized that this technology will be "a game-changer that goes beyond a simple update to transform the mobile advertising market," and "a true win-win innovation where advertisers, media, and users all achieve optimal advertising effectiveness and attractive reward experiences without development burdens." Through this innovation, Buzzvil is setting global standards beyond the domestic mobile advertising market. By expanding partnerships to include K-Bank recently, following Kakao Pay and Kakao Bank, and further strengthening its premium media strategy, Buzzvil is solidifying its position as a leader in the mobile advertising ecosystem.