Buzzvil Launches 'Cheese Farm' Reward Hub on Chzzk

Chzzk X Buzzvil Inject New Life into the Live Streaming Ecosystem with 'Cheese Farm,' Where Fan Engagement Becomes Profit Buzzvil has unveiled 'Cheese Farm,' an innovative reward service, through a strategic partnership with Chzzk, Naver's real-time streaming platform, thereby opening new horizons in the live streaming ecosystem. 'Cheese Farm' implements a virtuous cycle structure where Chzzk users earn 'Cheese' by performing various missions such as watching advertisements, participating in quizzes, and sharing content, and then donating it to their favorite streamers. This presents an organic model where viewers' active participation leads to rewards, and those rewards, in turn, strengthen fandom and generate revenue for creators. Buzzvil's unique technological prowess, having successfully operated reward advertising solutions in various sectors including finance, commerce, and telecommunications, is the core driving force behind this collaboration. Cheese Farm offers advertisers a new marketing channel with high engagement, users an enjoyable and tangible reward experience, and creators stable and diversified revenue opportunities beyond existing sponsorship methods. Lee Gwan-woo, CEO of Buzzvil, revealed his vision, stating, "The vibrant real-time engagement ecosystem of Chzzk combined with Buzzvil's sophisticated reward technology will transform advertisements from mere content into engaging experiences, and rewards will become a powerful catalyst for strengthening fandom." Moving forward, Buzzvil plans to further expand ad-mission and content-participation campaigns within Cheese Farm, and maximize user satisfaction by enhancing personalized missions and a recommended reward system based on user behavior data. 'Cheese Farm' is expected to bring positive ripple effects to the live streaming market as a new value-creation model where viewers, streamers, and advertisers all mutually benefit.