Buzzvil-BC Card Paybooc: Stronger Rewards

## Buzzvil Launches AI-Based Reward Service ‘Today’s Rewards’ on BC Card Paybook **SEOUL, South Korea – June 1, 2024** – Buzzvil, an AI full-funnel marketing platform, is newly introducing the ‘Today’s Rewards’ service, based on its reward advertising platform ‘BuzzBenefit’, through a strategic partnership with the BC Card Paybook app. Through this collaboration, Paybook users will earn Paybook Money, which can be used like cash, through various in-app activities, and experience a wide range of online and offline benefits. Buzzvil’s ‘BuzzBenefit’ is an AI-based reward advertising solution that has already been successfully applied to numerous financial, telecommunication, and retail platforms in Korea. This solution provides efficient performance channels for advertisers, creates new revenue streams for partner platforms, and offers practical, lifestyle-integrated benefits to users. In particular, it maximizes marketing effectiveness with AI-based precise targeting and ad performance optimization technology. The ‘Today’s Rewards’ service introduced to Paybook pays Paybook Money to users when they complete simple activities such as watching content, performing missions, playing games, or viewing webtoons. The accumulated Paybook Money can be freely used like cash at major online and offline merchants in Korea, including CU, all convenience stores, Daiso, Starbucks, Shinsegae Duty Free, Kyobo Bookstore, and Lotte World, which is expected to increase user satisfaction. The accelerating adoption of reward platforms by financial apps recently is driven by strategies to differentiate user experience and advance data-driven marketing. By offering everyday benefits beyond financial transactions, they aim to secure loyal customers, and by utilizing reward participation data, they seek to expand into sophisticated targeting and personalized financial services. Lee Gwan-woo, CEO of Buzzvil, stated, “Reward-based services significantly increase app dwell time and usage frequency across all age groups, including Generation MZ. In fact, Buzzvil's partners have shown significant results, with an average user's time spent in the app increasing by approximately 40%.” He continued, “This partnership with BC Card Paybook will combine BuzzBenefit’s AI-based precise targeting capabilities with Paybook’s extensive partnership network to broaden the scope of reward utilization and expand the omnichannel reward experience connecting online and offline.” Furthermore, CEO Lee added his ambition to “further advance hyper-personalization technology based on the accumulated advertising data through continuous expansion of partnerships with financial platforms, and leap forward as a full-funnel marketing platform in the global market.”