Buzzvil and NH All One Bank Partner to Launch Points Use at 30,000 Merchants

NH NongHyup Bank's 'NH All One Bank' has partnered with Buzzvil, an AI-based full-funnel marketing platform, to introduce the app monetization solution 'BuzzBenefit', offering users a new reward experience. The 'Get Points Today' service, launched through this partnership, allows users to accumulate 'NH Members' points through various activities such as content participation, game playing, and mission completion. This is part of NH All One Bank's strategic move to evolve beyond a simple financial app into a comprehensive platform that attracts customers interested in app-tech, encompassing game-type content like 'Olline Farm' and 'Digging Quiz', as well as practical digital services useful in daily life such as emergency room locator, genetic testing, and real estate information provision. Beyond simple advertisements, Buzzvil generates user interest and encourages natural ad participation through content that combines entertainment elements such as roulette, general knowledge quizzes, daily horoscopes, and Dalgona games. In particular, it continues to innovate by developing gamification elements using generative AI, providing an immersive experience for users and value to partners by improving ad efficiency and engagement persistence. The NH Members points accumulated in this way can be used like cash at over 30,000 offline affiliated stores nationwide, and their utility is maximized as they can be converted into cash, gift certificates, mobile coupons, or even donated. Furthermore, they can be utilized across NH NongHyup's distribution (e.g., NH NongHyup Mall, Hanaro Mart) and financial affiliates (e.g., NH NongHyup Bank, NH Investment & Securities), embodying NH NongHyup's value of coexistence between local communities and agriculture within the platform. Jang Segon, Head of Partnerships at Buzzvil, emphasized, "Buzzvil's reward advertising focuses on providing users with fun and benefits beyond mere exposure," adding, "This partnership with NH All One Bank will be a significant turning point where the combination of lifestyle-integrated financial services and BuzzBenefit will induce user participation and deliver efficient results for partners."