Buzzni Provides 'A-Plus AI' Solution to Shinsegae Live Shopping

## Buzzni Supplies Commerce AI 'A-Plus AI' to Shinsegae Live Shopping... Accelerating Digital Innovation Buzzni, a company that has led commerce AI technology development for 16 years, has opened new horizons for digital transformation by supplying its core service, 'A-Plus AI,' to Shinsegae Live Shopping. Buzzni's 'A-Plus AI' supports the strengthening of companies' commerce competitiveness based on a wide technology portfolio including search AI, recommendation AI, short-form AI, and product review AI. In particular, the three technologies provided to Shinsegae Live Shopping this time are: ▲Attribute Extraction AI ▲Catalog AI ▲Category AI. **Attribute Extraction AI** is an advanced technology that automatically finds core attribute values such as product type, quantity, color, and brand from product names, product information notices, and images. This technology not only dramatically increases the exposure competitiveness of products for sale but also plays a crucial role in content generation for AI search engines through Generative Engine Optimization (GEO). Buzzni CEO Nam Sang-hyeop emphasized that the importance of Attribute Extraction AI is growing as the display of price per unit becomes mandatory in large online shopping malls. He also stated that a function to extract unit prices per unit for each option is under development and is targeted for service launch this month, garnering industry anticipation. **Catalog AI** is a technology that efficiently groups multiple identical products, enabling customers to compare the lowest prices and receive personalized product recommendations. This contributes to enhancing the shopping experience and aiding purchasing decisions. **Category AI** is a technology that precisely analyzes product names and images to automatically classify product categories from large to medium to small classifications. Buzzni explained that it boasts overwhelming efficiency, capable of processing up to 1 million products per day within 24 hours. Through this collaboration with Shinsegae Live Shopping, Buzzni has successfully supplied commerce AI technology to a total of 12 companies, including CJ Onstyle and Pulmuone, further strengthening its unique position in the market. Buzzni's innovative AI technology is expected to further enhance Shinsegae Live Shopping's digital competitiveness.