Buckle, Growth Enabler, Triples in One Year by Analyzing 3 Million Customers

**Mass Adoption Achieves 3 Million Customer Behavior Data Points with VIRCLE Service! Opening a New Horizon for Brand Growth** Mass Adoption, which operates the brand growth partner 'VIRCLE', has continued to achieve remarkable growth, reaching a monumental milestone of 3 million accumulated customer behavior data points. This figure represents a threefold surge in just one year since reaching 1 million data points in September 2024. In particular, this data achievement is highly valued because it consists of 'first-party data' containing actual purchase journeys and customer engagement, rather than mere contact information. This vast dataset, encompassing key retail categories such as fashion, beauty, and lifestyle, serves as a core driver for brand growth. Beyond merely providing CRM (Customer Relationship Management) tools, VIRCLE has now solidified its position as a 'data-driven growth consulting firm'. Utilizing its proprietary data, it provides one-stop support for the entire process, from brand status diagnosis to customized strategy formulation and campaign execution. Notably, it plays an innovative role not just in the digital realm but also in offline spaces. A distinctive feature is its establishment of a unique circular system: through the operation of the DDP (Dongdaemun Design Plaza) showroom, it designs and curates offline spaces based on online data, and then reflects the offline data back into online strategies. VIRCLE, which successfully concluded its Series A investment round last July, is accelerating the advancement of its AI agent. This enables brands to receive precise diagnoses and tailored strategy proposals even without a dedicated data analysis team, thereby gaining practical insights and accelerating growth. In fact, brands utilizing VIRCLE's service have achieved remarkable results, including 15 times higher retention and a 64% increase in average transaction value compared to traditional email marketing. From leading domestic brands like ADER error and RAWROW to subsidiaries of large corporations such as LF, SK, and Shinsegae, and global brands like Lululemon and HOKA, it is successfully driving the digital transformation and growth of numerous companies. Park Chan-woo, CEO of Mass Adoption, emphasized, "Our goal is to help brands experience substantial growth based on the 3 million data points VIRCLE possesses," and stated that in the second half of the year, the company will expand its consulting-based customer support organization and further strengthen its role as an End-to-End growth partner, encompassing everything from communication structure design to performance analysis.