b.stage Fandom Platform: 5x Paid User Surge in a Year, Expanding Beyond K-Pop

Global fandom platform B.Stage is recording remarkable growth, opening new horizons in the fandom market. In the first quarter of this year, B.Stage recorded phenomenal growth with a 5-fold increase in paid users and over a 3-fold increase in total visitors compared to the same period last year. Particularly, paid membership customers surged 5-fold, paid content users 4-fold, and purchases of the ‘POP’ real-time communication feature skyrocketed by an impressive 8-fold, demonstrating its overwhelming power in consolidating fan loyalty. Currently, B.Stage has established itself as a core platform where over 250 global clients and more than 800 artists build their fandoms. It is leading the market through collaborations with top K-POP artists such as G-DRAGON, INFINITE, KISS OF LIFE, and D.O., further solidifying its position as a K-POP fandom platform. Furthermore, B.Stage is expanding the horizons of fandom business, transcending the boundaries of K-POP. Its success in non-entertainment fields, such as esports (T1, Gen.G), webtoons, musicals, and lifestyle brands, which account for approximately 30% of its total content, proves that fandom is a powerful business opportunity and presents new growth drivers. In particular, B.Stage's innovative 'on-site pickup' feature perfectly connects the online and offline fan experience, presenting a new paradigm. Beyond pre-ordering concert merchandise and utilizing on-site pickup services, it is widely applied to G-DRAGON pop-up store admission tickets, IVE's concert merchandise sales in Korea, and musical 'Werther' ticket sales, maximizing the convenience and immersion of fandom activities. A B.Stage official stated, "Fandom platforms are rapidly expanding from a K-POP focus to various IP-based operators," adding, "Moving forward, we will be a core partner providing optimal solutions for businesses to build unique fan experiences and commerce models in all areas where fandom exists." As a global leader turning the infinite possibilities of fandom into reality, B.Stage will not cease its growth.