BRP Connect Unveils 'BRP Insight' Pharmaceutical Data Analytics Platform

BRPConnect, a company specializing in pharmaceutical industry data analysis, has officially launched its innovative pharmaceutical data platform, ‘BRPInsight,’ opening a new horizon in the industry. This platform provides extensive data, from drug supply and demand to prescriptions and sales, all within a single integrated dashboard. It is highly anticipated as a powerful tool that helps grasp the complex changes in the pharmaceutical market at a glance and make strategic decisions. The core of BRPInsight is 'real-time capability.' Based on continuously updated field data on a weekly and monthly basis, it comprehensively analyzes drug stock-out and supply issues, frequent and concurrent prescription patterns, and overall sales trends for both reimbursed and non-reimbursed drugs. By precisely combining nationwide distribution and prescription data, it provides insights that can capture even subtle market changes without missing them. The main features unveiled with the official launch are as follows:

• Supply and Demand Dashboard: Supports real-time detection and rapid response to drug stock-out and supply issues, enabling proactive measures against market instability.
• Multi-dimensional Sales Analysis: Goes beyond simple sales revenue aggregation to provide multifaceted analysis linked with sales volume, helping understand the deeper context of the market.
• Brand Analysis: Moves beyond individual product performance to grasp the overall market positioning and long-term trends of the entire brand, enabling the formulation of comprehensive brand strategies.
• Enhanced Analysis Scope: Significantly expands the data analysis scope based on various criteria such as market, ingredients, efficacy, and drug prices, providing more detailed and in-depth insights.
• Insight Room: Gathers data, latest trends, and expert interpretation content in one place, offering users abundant information and inspiration.

BRPConnect emphasizes that in the rapidly changing pharmaceutical industry environment, marked by new drug launches and frequent supply and demand issues, the BRPInsight dashboard will play an essential role in enabling industry stakeholders to be the first to read market change signals and make rational, data-driven decisions. This platform is expected to provide valuable data-driven insights across various related industries, not only for pharmaceutical professionals but also for financial investment experts, media, government agencies, and marketing companies, contributing to efficient and transparent market operations. BRPInsight is now set to become a new standard leading the future of the pharmaceutical market.