Brizm Rebrands with New Vision

Brizm, which has led the custom eyewear market for eight years, is announcing a new leap forward and undergoing rebranding. It plans to expand customer touchpoints both online and offline, clearly convey its brand philosophy, and deliver even deeper value. Until now, Brizm has built the trust of 70,000 customers by upholding the essence of 'well-seeing glasses' through advanced 3D scanning and printing technology and precise eye examinations. However, Brizm now goes beyond eyewear, extending its meaning to become 'a medium that helps one fully immerse themselves in their life.' Its ambition is to provide 'moments of concentration' with clear vision and overwhelming comfort, and furthermore, to be a companion for 'a better everyday life.' At the heart of this change is a deep connection with the 2040 generation, who pursue value consumption and growth. Specifically, it plans to broaden the brand's horizons by moving beyond a male-centric customer base to widely appeal to female customers, allowing them to naturally experience Brizm's philosophy within diverse lifestyles. The newly unveiled BI (Brand Identity) visually embodies Brizm's evolved philosophy. Building upon its existing technological foundation, a symbol embodying 'the gaze of immersion' has been added, expressing a stable yet gentle sensibility. The navy and brown color combination encapsulates the trust and warmth that Brizm pursues. All official promotional materials and website designs will also be sequentially updated to align with the new BI. Park Hyeong-jin, CEO of Brizm, stated, "This change goes beyond mere visual novelty; it embodies our commitment to becoming a true companion that helps customers focus on their lives and grow personally." It reflects the desire for more people to experience a better life through Brizm eyewear optimized for daily living. Based on external achievements such as being selected as a Harvard Business School case study and securing 8 billion won in Series B investment, Brizm will open a new future for custom eyewear through domestic and international store expansion and the establishment of smart factories.