Breezm Partners with Essilor to Launch 'Breezm Vision Solution' PB Lenses

Breezm Launches PB Lens 'Breezm Vision Solutions' in Partnership with Essilor! Opening New Horizons in the Eyewear Market with Progressive Lenses Breezm, which has led innovation with personalized eyewear, has entered the lens market with a new challenge. Partnering with Essilor, the world's largest lens company, Breezm officially launched its private label (PB) lens brand 'Breezm Vision Solutions' and unveiled its first product, an innovative progressive multifocal lens, on the 27th. This new product is a masterpiece combining Breezm's extensive customer data, accumulated from over 80,000 individuals, with Essilor's unrivaled optical technology. A key feature is its precise design, which deeply analyzes the dynamic lifestyle of Koreans—encompassing both indoor work and outdoor activities—to provide a stable and balanced field of vision in any environment. Users can now experience clear and comfortable vision anytime, anywhere, without the discomfort often associated with transitioning between indoor and outdoor settings. Breezm's core technology, personalized frame manufacturing using 3D facial scanning, has been fully integrated into the lens design. The lens focus is finely adjusted to precisely match the wearer's pupil and line of sight, drastically minimizing common issues like dizziness or focus deviation often experienced with progressive multifocal lenses. This represents a true customer-centric innovation, extending the value of personalized eyewear to the lens domain. In addition to high quality, reasonable price competitiveness is also a strong advantage of Breezm Vision Solutions. By streamlining distribution channels, it offers top-tier performance comparable to premium international brands, while significantly reducing customer burden by lowering prices by approximately 30%. A free upgrade event celebrates the launch, and a '45-day Satisfaction Guarantee' allows for exchanges and refunds in case of potential adaptation issues, offering a glimpse into Breezm's philosophy of prioritizing customer satisfaction. Soh Hyo-soon, CEO of Essilor Korea, stated, "We expect this collaborative product, which reflects the data and lifestyle of Korean customers, to be an important opportunity to lower entry barriers in the domestic progressive multifocal lens market." Park Hyung-jin, CEO of Breezm, expressed his ambition, saying, "Our goal is to help customers comfortably focus on their daily lives through personalized eyewear," and added, "We will do our best to ensure they experience the highest quality lenses at a reasonable price." Breezm Vision Solutions will elevate the perfection of personalized eyewear to the next level, offering customers a new dimension of comfort and reasonable value for their vision.