Boosters' Cumulative Sales Surge 2.4x, Eyes ₩100 Billion Annual Revenue

Commerce-specialized startup Boosters is recording remarkable growth and making a significant mark in the domestic and international fashion and beauty markets. Continuous investment in and successful operation of its two core brands, BRANDEN and EQQUALBERRY, have driven these achievements. As of June this year, Boosters' cumulative revenue has surged 2.4 times compared to the same period last year, and last year it achieved annual revenue of 72.8 billion KRW and operating profit of 9.1 billion KRW. Based on this growth, the company aims to exceed 100 billion KRW in annual revenue this year. **BRANDEN** boasts an overwhelming market share of over 90% in the domestic organizer market, firmly maintaining its No. 1 position. Through recent rebranding, it is expanding its domain as a brand that proposes a new organizing culture and practical fashion in daily life. Beyond Korea, it is rapidly expanding its presence in major Asian markets such as Taiwan and Hong Kong by actively utilizing local KOL and influencer marketing. **EQQUALBERRY** is proving strong competitiveness in the global beauty market. Since its initial entry into Amazon US in January 2024, it has consistently maintained a spot in the TOP 100 in the toner and serum categories, achieving stable performance. Notably, its flagship product, the ‘Bakuchiol Plumping Serum,’ ranked #1 for the ‘Bakuchiol’ keyword on Amazon, leaving a deep impression on American consumers. Currently, it is expanding its influence in the global market by exporting to over 70 countries worldwide, including Europe, Southeast Asia, and Oceania, and is enjoying high popularity, ranking among the K-beauty TOP 20 on Shopee, Southeast Asia's largest e-commerce platform. Boosters is sparing no effort to leap beyond the 100 billion KRW revenue mark and evolve into a "super-gap" global commerce group. To achieve this, it plans to continuously expand investments in product development, strengthening marketing strategies, and expanding global distribution infrastructure. Furthermore, in line with its rapidly growing business scale, it plans to significantly increase global talent recruitment starting in the second half of this year to further enhance organizational capabilities. Choi Yoon-ho, CEO of Boosters, stated, "Boosters has proven its value as an innovative company equipped with brand operation capabilities demonstrated by its performance and a robust sales infrastructure." He expressed his ambition, saying, "Going forward, we will actively target not only the domestic market but also overseas markets to solidify our position as a global commerce company encompassing the entire world."