Bespin Global Teams with Cogninet9 to Accelerate Financial AI Business

### Bespin Global Acquires Cognet9... Accelerating AI Transformation in the Financial Sector and Bolstering Efforts to Lead the AI Agent Market Bespin Global, an AI managed services specialist, is accelerating its penetration into the financial AI market by acquiring Cognet9, an AI specialist under Aju Group, through its holding company Newberry Global. This strategic acquisition is a crucial move for Bespin Global to significantly strengthen its AI business capabilities specialized for the financial industry and secure a leading market position with a generative AI integrated platform that supports agentic workflows based on business understanding. Cognet9 has successfully carried out AX (AI Transformation) projects for major domestic financial institutions such as KB Kookmin Bank and KB Insurance, as well as for distribution and manufacturing companies like Samsung Welstory and SSG.COM, thereby demonstrating in-depth domain knowledge and AI technological prowess. Notably, its flagship proprietary solution, 'PLUGNET⁺', has received positive market reviews as an enterprise AI service platform that supports multi-AI, multi-LLM utilization, and the creation of AI agents based on agentic workflows. Bespin Global plans to create innovative synergies by combining Cognet9's financial business expertise, AX transformation project experience, and 'PLUGNET⁺' technology with its own 'HelpNow Agentic AI Platform'. Through this, it aims to advance AI Contact Center (AICC) capabilities in the financial sector, accelerate AI-driven digital transformation for financial enterprise clients, and establish itself as a leading provider of industry-specific specialized AI solutions. Yoon Sung-no, CSO Vice President at Bespin Global, stated, "Cognet9's deep understanding of financial business and its experience in AX transformation projects will be a key asset for Bespin Global to establish itself as a specialized AI service provider within the financial industry," emphasizing that the company will be reborn as an AI enterprise with a 'professional edge' through the technological synergy between the two companies. Meanwhile, Aju Group announced that while selling its stake in Cognet9 to Newberry Global, it will also participate as a strategic equity investor in Newberry Global, thereby continuously supporting Cognet9's future growth and maintaining a close cooperative relationship. This is interpreted as a strategic decision to build an optimal partnership for Cognet9's growth and strengthen its market competitiveness.