beplain Moments Company Achieves Record ₩10 Billion Sales in November

## K-beauty Leader beplain Achieves Monthly Sales of 10 Billion Won in November! Accelerating Global Market Domination beplain, the skincare brand of Moments Company, which leads innovation in K-beauty, achieved a historic milestone in November by surpassing 10 billion won in monthly sales, marking its highest-ever performance. This represents a remarkable 43% increase compared to the same month last year, clearly demonstrating explosive growth in both domestic and international markets. beplain's remarkable growth was driven by a robust increase in orders from domestic distribution channels, coupled with a steady expansion of overseas sales. Particularly noteworthy is its strong performance in the U.S. market. Thanks to increased brand awareness on TikTok and Instagram through influencer collaborations, sales on Amazon and TikTok Shop surged by more than tenfold compared to the previous year, recording phenomenal growth. Riding on this momentum, beplain plans to aggressively expand its distribution network, starting with its entry into 'Olive Young USA' and extending to offline channels. Success in the Asian market was equally impressive. In Vietnam, the new 'Cica PDRN' line sold out 10,000 units in just two weeks after its launch, leading to stock shortages. Furthermore, consecutive successes during China's Singles' Day and Japan's Mega Wari events solidified its position as a global brand. beplain's momentum remained strong in the domestic market as well. In November, it achieved record-high sales during Musinsa's 'Mujinjang Winter Black Friday' and continued its steady growth at Olive Young. beplain plans to further strengthen its 'Mung Bean Heritage' in the domestic market while continuously introducing new skincare lines focusing on hydration and soothing, thereby accelerating growth on major commerce platforms, including Naver Smartstore. Currently, beplain offers a diverse range of K-beauty products, including cleansing, toner pads, skincare, and sun care, across more than 30 countries worldwide through its signature lines such as Mung Bean, Cicaful, and Sunmuse. This year, overseas sales are projected to expand to 55% of total sales, marking the first year where international performance is expected to surpass domestic results. Jung Yoon-jin, CEO of Moments Company, stated, “This year will be a historic first year where overseas sales surpass domestic performance. We will continue to achieve sustainable growth through bold investments and strong execution in our overseas business, while solidifying our leadership in the domestic market by 2026.” beplain’s innovative K-beauty journey is now opening new horizons on the global stage.