Barosa Officially Opens Overseas Whiskey Direct Purchase Platform

## Direct Whisky Purchase, No Longer Difficult! Enthusiasts Rejoice with the Official Launch of 'WhiskyMania' Barosa, which operates the overseas direct purchase platform 'Barosa', has finally officially launched 'WhiskyMania', a specialized overseas direct purchase service for whisky, receiving enthusiastic anticipation from domestic whisky lovers. This service prioritizes user convenience. Without complex procedures, users can simply enter the product link from an overseas whisky shopping mall and instantly check the total purchase cost, including shipping fees and estimated taxes, thereby enhancing transparency. Notably, at major retailers such as Master of Malt and Whisky Exchange in the UK, purchases can be made at prices exempt from the 20% UK VAT, allowing for real cost-saving benefits. Recently, the domestic whisky market has shown unprecedented growth, driven by the highball craze among the MZ generation, recording the highest import volume ever in 2023. As interest in whisky has surged, so too has the demand for direct purchases of rare whiskies not yet imported domestically. However, the complex tax system, including liquor tax and education tax, made it difficult to predict the actual cost when purchasing directly, acting as a stumbling block that caused many consumers to hesitate. 'WhiskyMania' was born precisely to resolve this persistent inconvenience. After confirming the estimated taxes, simply click the 'Request Purchase Now' button, and the purchase proceeds as easily as using a domestic shopping mall. The complexity of direct overseas purchasing disappears, leaving only convenience. Kim Sang-jin, CEO of Barosa, stated, "Through the existing Barosa service, we were confident about the enormous potential of the whisky direct purchase market." He added, "WhiskyMania, as Korea's first direct whisky purchase platform equipped with price competitiveness, excellent convenience, and expertise, will offer an innovative option to whisky enthusiasts." In the future, Barosa plans to develop 'WhiskyMania' beyond a simple direct purchase service into a comprehensive whisky platform encompassing global whisky reviews and consumer community features.