Baemin Upgrades User-Friendly Delivery App Guide Platform for GAAD

## Baemin Leads the Way in Building an Inclusive Environment with an 'Easy Delivery App Usage Guide' that Bridges the Digital Divide Baedal Minjok (hereafter Baemin) has extensively revamped its 'Easy Delivery App Usage Guide' platform to commemorate 'Global Accessibility Awareness Day,' strengthening its efforts to enhance digital accessibility for information-vulnerable groups. This goes beyond merely providing information; it has established practical support measures to ensure anyone can conveniently use Baemin services. **A Journey of Inclusion Begun in 2021** Since its debut in 2021, the 'Easy Delivery App Usage Guide' has explained all processes, from app installation to membership registration, menu selection, and payment, in easy and clear language accompanied by actual screen images. Designed to help even those unfamiliar with using digital devices learn the delivery app by following along step-by-step, it has received positive feedback from the beginning. **Expanded Accessibility and Notable Achievements** In 2023, to further enhance user convenience, web-based manuals were introduced, enabling more people to access information without restrictions. These efforts have also been proven by numbers, achieving remarkable results with approximately 61,000 cumulative users and 117,000 cumulative page views to date, thereby demonstrating the platform's usefulness. Furthermore, starting from 2024, in cooperation with the National Information Society Agency's 'Digital Learning Center' program, the groundwork has been laid for the platform to be utilized as official educational material for information-vulnerable groups. **Lowering the Digital Threshold with Practical Learning** The core of this year's revamp is the strengthening of 'practical experience' and 'visual learning' features. The newly added 'Practice' feature provides a simulation allowing users to experience the actual ordering process in advance, helping users minimize trial and error they might experience during actual orders. In addition, through 'Video Manuals,' it provides more intuitive and repetitive learning opportunities for users who prefer visual learning. This revamp also put extraordinary effort into the development process. Through professional supervision by 'Sosohan Communication,' a social enterprise specializing in accessibility, the reliability of the content was enhanced, and through user tests targeting actual information-vulnerable groups, its practicality in real-world scenarios was maximized. Kim Joong-hyun, Head of Value Management at Woowa Brothers, emphasized, "Through this enhanced 'Easy Delivery App Usage Guide,' we aim to contribute to building an inclusive digital environment where all users can equally access Baemin services without a digital divide." Baemin goes beyond merely providing delivery services; it realizes the true meaning of 'connection' by encompassing even the marginalized neighbors of the digital age, thus fulfilling its social responsibility.