Babaground, 2025 Incheon Tourism Startup Investment Pitch Grand Prize

Babaground, which operates the agritourism (rural + tourism) OTA 'Nolneunbeop', won the grand prize at the '2025 Incheon Tourism Startup Investment Attraction Briefing (IR Day)', opening a new horizon for rural tourism. At the IR Day held in Songdo on October 28th, Babaground was recognized for its innovative digital transformation model that connects rural resources to the tourism industry and its robust business capabilities, earning the highest honor among four excellent companies. In particular, it was highly praised for generating tangible results in various aspects such as revitalizing the local economy, increasing tourism revenue, attracting residential population, and drawing foreign tourists, based on its outstanding product planning capabilities, stable business operation skills, and successful collaboration experience with local governments. With this award, Babaground secured a prize of 9 million won along with networking opportunities with key investors. Using this as a stepping stone, Babaground plans to accelerate the entry of Korean local experience products into the global market by 2026, and further expand its rural tourism model in the agritourism market. Heo Jung, CEO of Babaground, stated, "This award is a recognition of Babaground's growth potential and the industrial potential of rural tourism," adding, "We will continue to build a new travel ecosystem where rural areas and cities, people and travel are organically connected." Meanwhile, the '2025 Incheon Tourism Startup IR Day', hosted and organized by Incheon Metropolitan City and Incheon Tourism Organization, is an event designed to discover promising tourism and MICE startups in the Incheon area, strengthen their investment attraction capabilities, and provide practical investment opportunities.