B2B SNS Data Analysis Solution 'DataEffect' Launches, Sales Up 38%

Featuring, a global SNS data analysis company, is creating a sensation in the market, with last year's revenue surging by 38% compared to the previous year since launching its B2B social media data analysis solution, 'DataEffect.' DataEffect, launched in April last year, is a SaaS-type dashboard solution that analyzes and visualizes social media data, customized to the business characteristics of enterprises. It provides practical insights in various fields such as influencer marketing, business strategy, and trend analysis, supporting companies in making optimal decisions. The core lies in the proprietary data engine 'Featuring AI' and the application of Amazon Web Services (AWS)'s multi-tenant architecture. This significantly reduces initial service setup costs and provides a stable and efficient data analysis environment for clients with excellent cloud-based scalability and auto-scaling features. This leads to clear benefits such as reduced operating costs, enhanced data security, and improved maintenance efficiency. In fact, Company A, a leading integrated advertising agency in Korea, built a 'Creator Dashboard' using DataEffect, eliminating the inefficiency of existing Excel management and enabling real-time data monitoring, thereby achieving remarkable results by reducing practitioners' work time by an impressive 90%. Featuring plans to accelerate the expansion of new clients by continuously discovering cases of work efficiency improvement using SNS data in various industries such as fashion, beauty, and travel. Choi Hwa-seop, CTO, stated, "The importance of establishing differentiated management strategies through systematic analysis of social media data is growing." He added, "We will actively support businesses in creating tangible business results by providing enterprise services tailored to the needs of each company." Currently, Featuring leads the industry by supplying innovative solutions to over 12,000 clients, based on its 'Featuring AI' technology, which collects and analyzes in real-time more than 16 million influencer channels and over 300 million social media content pieces.