Azar: Gen Z Frenzy in 3 European Countries, App Downloads Skyrocket

## Azar Captivates European Gen Z with Hyperlocalization Strategy and Technology: Proving Explosive Growth Hyperconnect's global video chat platform Azar is receiving significant attention in the European market, recording unprecedented download growth, particularly among Gen Z users. Analysis suggests that a synergy between localized strategies and unique technological capabilities is further strengthening its position on the European continent. According to data from global mobile data analysis firm Sensor Tower, Azar demonstrated explosive growth in major European countries, recording impressive double-digit download growth rates of 27.84% in Italy, 17.67% in Germany, and 16.43% in France from June to August 2025. This figure is significantly higher compared to the preceding three months, and its significance is particularly noteworthy as it has captured the attention of Gen Z, who are proficient in digital communication. Behind this success lies a 'hyperlocalization strategy' that delicately reflects local culture and sentiment, coupled with unique technological prowess. Azar designed the app experience to suit the characteristics of each country, actively incorporating feedback from local users to foster a sense of empathy. Furthermore, it continuously advanced core technologies such as a stable user environment for real-time video chat and an AI-based recommendation system, leading to high satisfaction among global users. Targeted marketing strategies aimed at Gen Z were particularly effective. Campaigns featuring local influencers, such as a collaborative video with renowned German rapper Capital Bra and the 'Azar 7-Day Challenge' with popular British YouTuber Chunkz, garnered an enthusiastic response, accumulating over 8.8 million views combined on TikTok and Instagram. This is interpreted as a direct result of accurately understanding the social media usage patterns of the younger generation. Kim Sun-ki, General Vice President of Azar at Hyperconnect, stated, "Azar is solidifying its position as a leader in the global video chat market, based on the two pillars of technological innovation and localization." He further expressed ambitions to "expand engagement with Gen Z in the European market, thereby further strengthening the brand's influence." Currently, Azar is celebrating its 10th anniversary, serving users in 186 countries worldwide. Its parent company, Hyperconnect, is dedicated to product development with AI technology as its core driving force, solidifying its technological leadership by publishing research achievements in international academic journals. Azar's leap in the European market presents a successful vision of what a global platform can achieve when localization and technological innovation are combined.