Avely Surpasses 7 Million Beauty Reviews

Ably Beauty Surpasses 7 Million Reviews! A K-Beauty Community Shining Through Customer Participation The beauty category of style commerce platform Ably is being reborn as a treasure trove of customer reviews! The cumulative number of reviews has impressively surpassed 7 million, demonstrating an overwhelming presence. Notably, over 2.2 million beauty reviews were newly accumulated in the past year alone, a remarkable figure that translates to more than 6,000 vivid reviews pouring in daily. During the 'Beauty Grand Sale' in August, the number of reviews increased by 22% compared to the previous month, proving its immense popularity. Beyond quantitative growth, there's also an added depth in quality. In August, 'photo reviews' containing practical information such as color payoff, coverage, and texture surged by 25% compared to the previous month. 'Reviews with comments,' where users ask and answer questions about usage tips or product combinations, also increased by 20%, indicating that an active forum for communication beyond simple purchases is unfolding. The main drivers of this review ecosystem are none other than teenagers and those in their twenties. Teenagers lead overwhelmingly with a 56% cosmetics review writing rate, followed by those in their twenties at 40%. This high interest in beauty and trend-sensitive 1020 customer base is thus the core driving force of Ably Beauty's community. Vivid reviews directly translate into explosive growth for listed brands. Thanks to over 5,000 cumulative reviews, 'Lilybyred Mood It Palette' saw its transaction volume last month soar by an astounding 615% compared to the previous month. 'About Tone Skin Layer Fit Foundation' also achieved remarkable growth, with its August transaction volume increasing by 295% compared to July, accompanied by 4,000 cumulative reviews. An official from Ably Beauty stated, "We have built a reliable information repository through the vast number of beauty reviews born from the hands of our customers," and expressed the ambition, "Going forward, we will continue to foster communication among users based on vivid reviews to create the best cosmetics shopping experience." Ably Beauty is evolving beyond simple shopping, becoming a massive community that shapes K-beauty trends.