Asta: Samsung Card PoC Success, Samsung Financial C-Lab Outside's Outstanding Company

New Horizon for Marketing Productivity: moast.ai Proves Innovation in Content Creation and Performance Enhancement with AI Automation In the rapidly changing digital marketing landscape, companies are constantly seeking higher efficiency and creative results. In response to this demand, the AI-based marketing automation solution 'moast.ai' has once again proven its excellence by revolutionizing the paradigm of marketing content creation. Asta, the operator of moast.ai, recently achieved the feat of being selected as a top company in the '2025 Samsung Financial C-Lab Outside Samsung Securities Open Innovation Program,' garnering attention as a key player to lead the digital transformation of the financial industry. Samsung Financial C-Lab Outside is a prestigious open innovation program involving leading domestic financial institutions such as Samsung Life, Samsung Fire & Marine Insurance, Samsung Card, and Samsung Securities, serving as a platform to explore the future of the financial industry through collaboration with promising startups. Within this program, Asta successfully completed an in-depth Proof of Concept (PoC) for 'AI-based Marketing Campaign Automation,' particularly through close collaboration with Samsung Card. The core objective of this PoC was to innovatively automate repetitive and manual tasks in existing marketing processes, which previously consumed significant time and effort from marketers, by utilizing the moast.ai solution. The aim was to overcome the limitation where marketers were tied to simple, repetitive tasks, making it difficult for them to exercise their creative potential, and instead provide an environment where they could focus on their inherent strategic roles. The impressive technical verification results clearly demonstrated moast.ai's outstanding capabilities. The solution achieved similar or even improved key performance indicators, such as Click-Through Rate (CTR) and response rates, compared to campaigns previously conducted manually by marketers. More remarkably, it drastically reduced the physical time required for content creation and review processes essential for campaigns. This not only boosts operational efficiency but also empirically proves the infinite potential of AI to maximize overall marketing productivity while maintaining or even enhancing performance. These results go beyond mere time savings. By having AI perfectly replace repetitive and standardized tasks, marketers can concentrate on their core competencies, such as deriving data-driven insights, planning creative campaigns, and designing advanced strategies. This will be a crucial turning point, transforming marketers' roles into high-value areas and elevating the overall marketing competitiveness of companies. Asta's 'moast.ai' is not just an automation tool. It is an 'All-in-One' solution that encompasses the entire marketing process, from data-driven strategy formulation to precise execution, in-depth analysis, and continuous improvement. In particular, it is unique in its ability to combine the incredible speed and efficiency of generative AI with the deep planning capabilities and insights of professional marketers to support campaign operations that directly lead to actual business results. The success of this PoC and its selection as a top company are official recognitions of moast.ai's exceptional service excellence and innovativeness. moast.ai promises to continue maximizing the intrinsic value of marketing through AI technology and become a strong partner for companies to achieve sustainable growth in a rapidly changing market. The future of marketing begins with moast.ai.