Asta Launches Agent AI Marketing Service 'Most'

The future of marketing unfolds in Busan. AI marketing startup Astar is set to unveil its innovative, agentic AI-based marketing automation service ‘moast’ at the '2025 Busan International Advertising & Marketing Festival (Mad Stars)' opening on the 27th, drawing significant attention from the industry. Beyond simple automation, moast acts as an agent where AI autonomously judges and executes the entire marketing process: from setting marketing goals, data-driven market analysis, precise customer segmentation, and customized strategy development, to ad content creation, execution across various channels (Kakao, Google, Instagram, etc.), and performance analysis. It is an intelligent system that learns not only internal corporate data but also external trends in real-time, derives optimal campaign strategies, and generates multimodal content optimized for each platform. A particularly noteworthy feature is the ‘Automatic Growth Chain’. By analyzing real-time performance to efficiently reallocate budgets and actively modify strategies, this serves as a core driver for the continuous growth of campaigns. Lee Jaewon, CEO of Astar, emphasized, "moast will innovatively reduce the time and energy marketers spend on repetitive tasks and vast data analysis. This will allow marketers to fully concentrate on their intrinsic creative planning and in-depth communication with customers." He continued, "The unveiling of moast will serve as a signal, officially ushering in the era of AI marketers," foretelling a paradigm shift in future marketing. Building on this official launch, Astar plans to actively support businesses of all sizes, from large corporations to SMEs and startups, to easily adopt AI marketing innovations. Astar has already been recognized for its technological prowess and growth potential, having been successively selected for prestigious domestic startup incubation programs such as KDB Industrial Bank's ‘KDB NextONE’, Samsung Financial's ‘C-Lab Outside’, and Korea Credit Guarantee Fund's ‘Start-up NEST’. All eyes are now on what changes the advent of moast will bring to the marketing industry as a whole.