AllMyTour.com, 4X Membership Surge

## allmytour.com Leads Travel Market Innovation with Explosive Growth of 'Awesome Membership' 'Awesome Membership,' the core service of allmytour.com, a membership-based global accommodation booking platform offering wholesale prices, is bringing a new wave to the travel industry with its exceptional growth. Since its beta launch in October 2023, new members have surged by 290% year-on-year, and new subscribers in 2024 have increased by a remarkable 3.9 times. High customer loyalty is also noteworthy, with approximately 91% of existing annual subscribers renewing their service. Awesome Membership members utilize an average of 5.7 nights of accommodation per year and are found to enjoy an average cost saving of 29,000 KRW per night for the same accommodation. This proves the strong advantage of the subscription model, which allows members to book various accommodations such as global premium hotels, resorts, and pensions at B2B wholesale prices. The success behind this lies in 'diversity' and 'overwhelming cost-effectiveness.' allmytour.com boasts the largest scale in the domestic OTA industry, securing over 3 million accommodations worldwide, including Asia, Europe, the Americas, and the Middle East. By providing accommodations secured through direct contracts at B2B wholesale prices, it is receiving enthusiastic responses from consumers who seek reasonable travel. Particularly noteworthy is the fact that 70.5% of all bookings made by Awesome Membership users were for domestic accommodations. Strong partnerships with major domestic premium hotels, differentiated special promotions, and accommodation voucher promotions were effective, leading to a more than twofold increase in the number of inbound visitors attracted by allmytour.com itself compared to the previous year. allmytour.com plans to continue its innovation. It recently introduced AI technology to enhance service convenience, such as tourist destination recommendations and accommodation price comparisons. This year, it plans to launch a version with multi-language support and international currency payment, officially entering the global B2C market. This is a strategy to challenge a market currently dominated by major overseas OTAs. Seok Young-kyu, CEO of allmytour.com, stated, “The growth of Awesome Membership is the result of satisfying consumers' desire to focus on the essence of travel by reducing the time and cost burden of comparing accommodations,” adding, “We will continue to strive to ensure that travelers worldwide can experience innovative services through Awesome Membership.” allmytour.com is expected to set new standards in the travel industry through continuous growth and expand its presence in the global market.