Airbridge Integrates Google ICM to Enhance Precise Ad Conversion Tracking

## Airbridge Enhances Personalized Ad Performance Measurement for the Privacy Era with Google ICM Support Airbridge, AB180's leading ad performance measurement solution, now fully supports Google's Integrated Conversion Measurement (ICM), opening a new era of more precise and privacy-friendly ad analytics for marketers. With this integration, marketers can now directly view and utilize 'probabilistic matching data,' which was previously only available in the Google Ads user interface (UI), directly within the Airbridge dashboard. Probabilistic matching data predicts conversion probabilities using machine learning without identifying individuals, and is Google's innovative solution to eliminate 'blind spots' in conversion measurement while prioritizing privacy in the current digital environment where third-party cookies and device ID tracking are becoming increasingly difficult. Now, Airbridge users no longer need to switch between multiple platforms; they can perform integrated analysis of all data in one place on Airbridge to further refine campaign optimization. This allows for in-depth analysis of ad performance and maximization of campaign efficiency based on richer and more precise data, all while complying with privacy regulations. Beyond Google ICM support, Airbridge boasts the most extensive marketing channel integration among domestic MMPs (Mobile Measurement Partners). In addition to major platforms like Naver, Kakao, and Carrot, it uniquely supports the integration of search and display ad costs for Naver and Kakao, helping users grasp and optimize the performance of various channels such as Toss Ads, Everytime, and Hive platform at a glance. Nam Sung-pil, CEO of AB180, stated, "With this Google ICM support, Airbridge will achieve two goals – privacy protection and precise conversion tracking – thereby effectively reducing blind spots in ad performance measurement." He further pledged continuous technological advancement and expansion of channel integration to enable marketers to run campaigns based on reliable data in a rapidly changing digital environment. As an all-in-one MMP solution that oversees overall marketing performance, from data collection and channel integration to deep link management, ad fraud prevention, and in-depth analysis, Airbridge supports marketers' successful campaigns with over 10 types of reports, more than 200 metrics, and global standard privacy policies.