AI Hyper-Personalized Education, B2B EdTech Market Leader

AI Education Revolution: A Fierce Battleground in the Math Edutech B2B Market Artificial intelligence (AI) is revolutionizing the paradigm of education, and the business-to-business (B2B) edutech market is expanding at an unprecedented pace. In particular, the math education sector has emerged as a fierce battleground for startups leading with AI-based personalized solutions. The timely demand for 'individualized personalized education,' triggered by the 2022 curriculum reform, has ignited the growth of AI edutech startups. These innovative companies are automatically generating learning content through AI, suggesting optimized learning paths, and reshaping the entire learning experience with AI tutoring. At the forefront of this dynamic market, as indicated by 'Innovation Forest' data, three strong contenders – MathFlat, MathHolic, and MathPro – are engaged in a fierce struggle for dominance with their unique strategies. In particular, MathFlat, in the second half of 2024, dominated the AI math education platform market, securing the top spot by conquering the trifecta of unique visitors (MUV), consumer transactions, and revenue. Its unchallenged market share of over 50% MUV and an 11.82% growth in transactions during the second half of the year, along with achieving the industry's highest revenue in 2023, prove its firm market leadership. MathHolic, armed with a premium strategy, firmly secures customer loyalty with a remarkable repurchase rate of 85.1%. A surge in transactions at a specific point last year and a high average purchase frequency of 8.4 times attest to the performance of its stable and consistent customer base. MathPro, with an unrivaled repurchase rate of 92.3% and a high average transaction value of around 180,000 KRW, forms a strong base of devoted fans, showcasing its potential. It is evident that its differentiated content and meticulous customer experience strategy have been effective. SamilPwC Management Research Institute projects that the global edutech market will rapidly expand to 1,068 trillion KRW by 2030, and the domestic market will also approach 10 trillion KRW by 2025, with AI-based personalized solutions fiercely driving that growth. However, these startups face many hurdles to ensure sustained growth. Continuous enhancement of user experience, improving the sophistication of AI solutions, securing price competitiveness, and strengthening long-term customer retention strategies are emerging as essential tasks. Ultimately, maximizing each platform's unique strengths and providing an unparalleled educational experience will determine future competitiveness. As long as the evolution of AI-based personalized education solutions continues, the B2B edutech market will expand further with infinite potential.