AI Healthcare Pursley: Answering Cancer Questions on KakaoTalk

AI Medical Information Startup 'Fursley' Leads Innovation in Senior Healthcare Accessibility... 'Notable' 4-Fold Higher Average Membership Signup Rate for Men in Their 60s Amidst a flood of complex and difficult medical information, healthcare startup 'Fursley' is drawing the industry's attention by using Artificial Intelligence (AI) to resolve the difficulties cancer patients and their caregivers face in searching for information. Fursley's core service is to provide reliable information to patients and caregivers by simplifying and clarifying difficult medical terms and treatment methods through its KakaoTalk-based AI chatbot. Particularly, Fursley is noteworthy for driving high service utilization rates among seniors in their 50s and 60s, who were somewhat marginalized from the benefits of AI technology development, thereby presenting new possibilities. Unlike the trend of the existing healthcare app market, which generally focused on younger generations in their 20s and 30s, Fursley recorded an exceptional achievement with premium membership signup rates among men in their 60s appearing more than 4 times higher than the overall average. This is analyzed as the intuitive and easy accessibility of the AI chatbot, utilizing the familiar KakaoTalk interface, having played a decisive role in bridging the digital divide for seniors. Fursley is also taking great care to secure 'reliability,' the most crucial element in medical information services. To fundamentally block the provision of incorrect information due to AI's 'hallucination' phenomenon, the service's search scope has been strictly limited to verified data from authoritative institutions such as university hospital guidelines and latest medical papers. Through this, users can obtain accurate medical information with peace of mind. Namgung Hyun, Co-CEO of Fursley, stated the company's vision as follows: "Our biggest goal is to resolve the difficulties faced by seniors with severe illnesses, who have been marginalized from accessing medical information due to technological barriers, using AI. Going forward, Fursley will continue to lead the healthcare AI ecosystem that supports the healthy lives of seniors, and we will create a future where everyone can easily access medical information." It remains to be seen what positive changes Fursley's actions will bring to bridging the medical information gap in an aging society.