AI Ends Kids' Shoe Size Worries with 'Perfitt Kids' Launch

Children's shoes, have you found it difficult to choose the right pair? Finally, 'Perfitt Kids,' an AI solution that helps you find the optimal shoes perfectly suited for your child's rapidly growing feet, has arrived. Perfitt, an AI shoe size recommendation company, has introduced a customized recommendation service that meticulously reflects children's growth rates, based on the successful know-how of its existing adult-focused 'Perfitt Size.' At the core of Perfitt is its non-face-to-face foot measurement technology. When purchasing shoes online, it analyzes user's foot shape data with AI to suggest the most comfortable and suitable size. Currently, it boasts an impressive accuracy of 95% based on over 2.5 million extensive foot shape data points. In particular, Perfitt Kids has significantly expanded its service, which was previously limited to adult shoes of 200mm or more, to support sizes starting from 130mm. This is the culmination of efforts to solve parents' long-standing concern that 'it's difficult to determine the appropriate size for children's shoes even after trying them on directly.' Now, it can offer comfort to everyone, from toddlers just starting to walk to young children. Lee Seon-yong, CEO of Perfitt, stated, "We launched Perfitt Kids due to an influx of service inquiries from parents looking for comfortable shoes for their children and from children's shoe brands." Furthermore, he added that Perfitt would accelerate technological advancement to recommend optimal sizes not only for children's shoes but also in various specialized shoe markets such as running shoes, golf shoes, and tennis shoes. Perfitt's AI algorithm precisely selects shoe sizes according to a child's growth cycle, helping parents purchase shoes efficiently without unnecessary returns or exchanges. This will ultimately contribute to optimizing shoe purchasing cycles and reducing parenting burdens. Established in 2015, Perfitt has received recognition for its technology and market potential by securing successful investments totaling 2.5 billion won in 2020 and 4 billion won in 2022. Perfitt's AI is transforming the complex shoe purchasing process, where even a single design can have dozens of size options, into a simple and convenient experience.