AI Analysis: Spring 2025 Laundry Trends Outlook

With rapidly changing weather, how is laundry evolving? Laundrygo, a non-face-to-face mobile laundry service, has unveiled interesting changes by announcing the '2025 Spring Laundry Trends' using its proprietary AI technology, 'AI Style Scanner'. This AI is Laundrygo's core, going beyond simply categorizing laundry to analyze brands, designs, materials, and laundry history, thereby identifying customers' hidden laundry habits and preferences. Analyzing 120,000 laundry orders over the month of March, the most noticeable change was **'mixed seasonal clothing laundry'**. Orders including winter clothes like padding jackets and coats along with summer clothes like short-sleeved shirts, submitted simultaneously, increased by a staggering 1.8 times compared to the previous year. This signifies a clear trend of organizing wardrobes and doing laundry based on daily temperature fluctuations rather than seasonal units. The frequency of laundry orders also increased. The average number of laundry orders per person increased by 32% compared to the previous month, and **smart changes also appeared in the choice of delivery methods**. The proportion of customers choosing 'Overnight Delivery' for immediate seasonal transition clothes and 'Multiple-Night Delivery' for winter clothing or bedding to be stored until the next season expanded to 50%. **The timing of winter clothing laundry has also become unpredictable.** In the past, winter clothing laundry peaked when the morning's lowest temperature exceeded 5 degrees Celsius, but now, due to the effects of abnormal climate, laundry order times are evenly distributed. Many customers entrusted an average of 10 winter garments at once. Amidst such weather variability, Laundrygo plans to precisely analyze data accumulated through its AI Style Scanner to enable customers to use laundry services more conveniently, thereby **advancing personalized seasonal laundry experiences**. Concurrently, to allow customers to use laundry services without burden even with rapidly changing weather, Laundrygo launched its **integrated subscription plan 'LaundrygoX'**. This service provides laundry credits that can be used for various services such as individual cleaning, daily laundry, bedding, and shoe washing, and perfectly responds to customers' new laundry habits, especially with the benefit of free storage for up to three winter garments for up to six months. Now, laundry is becoming more than simple garment care; it's part of a smart lifestyle adapting to climate change. Laundrygo will lead these changes with AI technology and innovative services, making customers' daily lives even more convenient.