Ad Keyword Switching Strategy

Every day at 8:40 AM, the YouTube live program ‘Startup Morning Coffee,’ hosted by CEO Jeon Hwa-sung, reaches viewers through the ‘Jeon Hwa-sung’s CNTV’ channel. This program deeply illuminates the core competencies and market potential of promising startups, and through real-time comment interaction, it serves as a vibrant and useful information platform for those interested in the startup ecosystem. **‘addd’ Leading Innovation in the Out-of-Home Advertising Market** One of the companies spotlighted on ‘Startup Morning Coffee’ is ‘addd,’ a startup that developed ‘addd-i,’ an AI-based out-of-home advertising effectiveness measurement system. addd is changing the market paradigm by extending data-driven analysis, previously only possible in online advertising, to the out-of-home advertising domain. Beyond mere ad delivery, it provides solutions that precisely measure and optimize ad effectiveness, offering tangible value to advertisers. Key services include ‘adddlink,’ an out-of-home advertising platform that helps small and medium-sized enterprises (SMEs) and small business owners execute out-of-home advertising at reasonable costs, and ‘Dalgo D,’ an advertising medium partnered with key Gangnam clinics. Notably, it has secured future growth engines by obtaining regulatory sandbox approval for smart mobility ad delivery media, and is currently accelerating innovation by participating in CNT Tech's Sports Startup Leap Center support program. **addd's Core Competitiveness: Quantification of Data-Driven Out-of-Home Advertising** addd's greatest strength lies in its use of AI technology to quantitatively measure the effectiveness of out-of-home advertising and, based on this, propose the most efficient advertising execution strategies to advertisers. The ‘addd-i’ system analyzes vast amounts of data, including traffic, exposure, as well as gender, age, and personal preferences, enabling sophisticated targeting and retargeting. This is a key factor in reducing wasted advertising budgets and maximizing ad efficiency. Furthermore, through the ‘adddlink’ platform, it lowers the entry barrier for out-of-home advertising, helping anyone gain effective marketing opportunities. **CEO Jeon Hwa-sung's One-Point Comment: High Growth Potential** CEO Jeon Hwa-sung highly praised addd as “a company leading innovation through data-driven analysis in the out-of-home advertising market.” addd's excellent AI technology has already been recognized through its performance in various government projects and collaborative ventures with large corporations. Driving market growth and providing more effective marketing solutions to advertisers through its out-of-home advertising effectiveness measurement system and platform, addd is a company with very high future growth potential, and its future endeavors are highly anticipated, he added.