Ably, First Vertical Commerce to Record 10M Monthly MAU

Style commerce platform Ably has set a new milestone in the vertical commerce industry. It achieved unprecedented results by surpassing 10 million Monthly Active Users (MAU). According to app and retail analysis service WiseApp/Retail, Ably recorded an overwhelming user count of 10.05 million last May, setting a new personal best. Analysis of users by age group revealed that it received the most love across all age groups, from teenagers to those in their 50s. Notably, 4.61 million users, approximately 80% of South Korea's female population in their 20s and 30s, chose Ably, drawing significant attention. Beyond simply 'installing' the app, users are deeply engaged with Ably. The app was launched a staggering 660 million times in May alone, meaning users accessed Ably over 20 million times daily. The average monthly usage time per user also reached 1 hour and 1 minute, demonstrating an industry-leading 'true fan' metric. The core of this explosive growth is Ably's unique 'AI personalized recommendation technology'. Moving beyond the traditional e-commerce method of simply comparing prices, Ably independently developed AI technology from the initial launch of its service to analyze customers' vast big data on preferences and suggest products optimized for their personal styles. Encompassing not only fashion but also non-fashion categories like beauty, lifestyle, and food, its cross-recommendation, which accurately connects even customers' latent preferences like 'apparel and cosmetics' or 'cosmetics and snacks', delivers overwhelming satisfaction. In addition, diverse content such as 'webtoons/web novels', 'AI chat', 'AI profiles', and 'community' has added to the enjoyment of staying in the app. The rich array of sights and entertainment beyond shopping increases customer loyalty and serves as a strong motivation to visit the app beyond mere purchases. Kang Seok-hoon, CEO of Ably, stated, "The result of dedicating ourselves to advancing AI personalized recommendation technology, with data as our core asset from the early stages of our startup, has led to the choice of 10 million users." He further expressed his ambition, "Moving forward, we will strive to ensure customers can stay on Ably for the longest and most enjoyable time through technological innovation encompassing both commerce and content."