UpRoot Company Wins Excellence Award at 2025 Global Startup Competition

UpRoot Company, which operates 'BitSaving', a digital asset installment investment solution, won an excellence award at the prestigious '2025 Global Startup Competition', solidifying its position on the world stage. Winning this competition, co-hosted by the global investment platform Boxleather, Peking University, and UK's Shimsan Ventures, comes with exceptional benefits: a certificate of award from Peking University, opportunities to attract investment from top-tier VCs in the UK and China, participation in Peking University's Entrepreneur’s Training Camp, and practical networking and business growth support for entering the Chinese and Hong Kong markets. UpRoot Company's core technology is the 'Smart Piggy Bank', the first in Korea to analyze blockchain on-chain data to detect market opportunities and risks, and automatically adjust the savings ratio. Through a strategy of "buying more Bitcoin when it's cheap and less when it's expensive," it recorded an astonishing 247.2% return over the past two years, demonstrating a 31.5% higher improvement rate compared to general installment investments. The company's continuous efforts towards technological advancement are also evident in its patent, registered in January 2025, for 'Digital Asset Purchase and Storage Service using AI-based Optimization Algorithms tailored to Market Changes'. Building on its existing 'Service Utilizing Blockchain On-chain Data' patent and incorporating AI technology, UpRoot Company plans to launch an updated version, 'Smart Piggy Bank 2.0', in the first half of this year. Since its establishment, UpRoot Company has actively sought to enter the global market. In 2023, it exported its patented digital asset installment investment software to 'CRYPTO AHORRO', a digital asset specialized company in Peru, laying the groundwork for global expansion with the launch of a beta version in 2024. Recently, it has solidified its position as a 'leading company in building global Bitcoin financial infrastructure' by establishing small-scale hydropower and solar power pilot facilities in Kyrgyzstan, supplying stable electricity to local agricultural areas and industrial complexes suffering from chronic power shortages, and conducting eco-friendly Bitcoin mining with surplus electricity. Kang Seung-gu, Vice President of UpRoot Company, expressed his delight at the award and articulated his ambition to "strive further to grow into a leading global Bitcoin financial infrastructure company representing Korea."