Startup Strategy for Innovation and Growth

The YouTube program ‘Startup Morning Coffee,’ which opens the vibrant morning of the startup ecosystem, is gaining attention as it is broadcast live daily at 8:40 AM on the ‘Jeon Hwa-sung’s CNTV’ channel, hosted by CEO Jeon Hwa-sung. This program not only deeply introduces the core competencies and market potential of various startups but also establishes itself as a useful information platform for those interested in startups through interactive communication with viewers via real-time comments. Deepbello, one of the innovative companies recently introduced on the program, is a company that develops eco-friendly agricultural productivity enhancement systems, presenting a future for sustainable agriculture. Deepbello's core technology is encapsulated in ‘ZoeCore,’ a device that dramatically aids water absorption in crops. ZoeCore utilizes the principle of weakening the hydrogen bonds between water molecules, allowing the less bonded water to be more easily absorbed by crops. Easier water absorption maximizes the photosynthetic efficiency of crops, ultimately increasing agricultural yields in a safe and eco-friendly manner. Currently, Deepbello is solidifying its technological capabilities by participating in CNTTech's 'Restart Success Package' support program. Based on its technological prowess, Deepbello has focused on efficient production in real agricultural settings. Through rigorous test verification on various crops such as melons and tomatoes, Deepbello has proven significant productivity increases, and has successfully secured performance data and demonstration farms through cooperation with local specialized research institutions. Based on this confidence, Deepbello plans to conduct a groundbreaking promotion through a 'buy after 4 months of use' event. CEO Jeon Hwa-sung particularly noted Deepbello's strategic market penetration, emphasizing that Deepbello's primary target market is legal cannabis cultivation farms in North America. This market, valued at approximately 26 trillion won, shows a remarkable 43% increase in productivity when Deepbello's technology is applied, suggesting a very high potential for significant growth and success for Deepbello in this market. Beyond simply improving agricultural productivity, Deepbello holds the potential to change the landscape of the global agricultural technology market through innovation in high-value crop markets.