Startup Morning Coffee 1208: Anew Production, Opening the Future with Innovation

'Startup Morning Coffee' is a YouTube program hosted by CEO Jeon Hwa-seong, meeting viewers live every day at 8:40 AM on the 'Jeon Hwa-seong's CNTV' channel. This program deeply introduces the core competencies and market potential of various startups, and through active communication via real-time comments, it serves as a vital information platform for those interested in the startup ecosystem. A-NEW Production, recently featured on this program, is an innovative startup aiming to open new horizons in the performance industry based on XR (Extended Reality) technology. They aim to overcome chronic problems faced by the existing performance industry, such as limited stage reusability, decreased productivity, and a labor-centric, non-standardized structure. A-NEW Production's core solution lies in building modularized and standardized performance systems utilizing XR technology, and furthermore, realizing overwhelmingly immersive stages where AI actors and real people coexist. Currently, A-NEW Production is laying the groundwork for growth through CNTTech's women-focused accelerator support program. A-NEW Production's technological capabilities are focused on innovating the production and operational efficiency of performances. XR stage technology and AI-based sophisticated performance data management are at its core. In particular, the immersive stage realized by real-time linkage of LED volume stages and XR engines maximizes the audiovisual experience, enabling not only real actors but also AI actors in the form of virtual characters to appear on stage. Furthermore, modularizing and making performance data formats reusable streamlines the production process and results in cost savings. Based on these technological capabilities, A-NEW Production plans to successfully enter the performance market next year with its first production, the musical 'Doctor Dolittle'. CEO Jeon Hwa-seong highly praised A-NEW Production, stating, "By introducing XR technology and AI-based automation solutions to the performance industry, which has been highly dependent on stage equipment and manpower, they are presenting an innovative blueprint for 'modularization and standardization of performances'." He expressed expectations that A-NEW Production's solutions would reduce production costs and maximize content reusability, becoming a decisive driving force for K-musical's global expansion and increased market share. A-NEW Production is redefining the future of the performance industry through technology, demonstrating the potential to bring a fresh breeze to the global performance market.