Spoonlabs Wins Triple Crown at 2025 Digital Advertising Awards

Audio platform Spoon swept two Excellence Awards and one Silver Award at the '2025 Korea Digital Advertising Awards,' earning recognition for its innovation in the digital advertising sector. At this awards ceremony, hosted by the Korea Digital Advertising Association, Spoon, through successful collaboration with Innocean S, demonstrated outstanding performance in three key categories: global campaign, SNS marketing, and promotion. Notably, the 'Issei Ippo' (一声一歩) campaign, which targeted the Japanese market and received an Excellence Award in the global campaign category, was a drama-style content depicting the daily lives of university students and office workers, and achieved remarkable results, increasing new users by 200% and daily active users (DAU) by 150%. The Excellence Award in the SNS marketing category went to the YouTube channel 'MOKSORI'. It creatively presented Spoon's popular content, 'Voice Blind Date,' by combining elements of dating reality shows and mafia games, and garnered an enthusiastic response, achieving over 2.5 million cumulative views on YouTube and Instagram. Additionally, the Silver Award in the promotion category was awarded to the 'Voice Blind Date Offline Event'. This event, held at university festivals in May and on Hongdae Street in August, successfully attracted over 25,000 attendees with its online-offline linked live format, adding to the excitement of the scene. A Spoon Labs representative stated, "This recognition is the result of various attempts to explore the possibilities of audio-based platforms. We will continue to provide innovative experiences that leverage the unique strengths of audio content."