Sodagift Launches Reward Service 'Hearts'... "Earn Points by Completing Missions"

Global gift platform SodaGift has introduced a reward service that provides points for completing missions within the app. SodaGift’s operator, SodaCrew, has launched 'SodaGift Hearts', which allows users to earn rewards through participatory missions and use them for payments. Hearts are points earned by completing missions such as gameplay or survey participation offered in the app’s 'Benefits' tab. The value of the earned points is set at $0.01 (USD) per Heart. Accumulated Hearts can be used like cash when making payments of $25 or more. They can be applied to gift card purchases for global brands like Amazon and Starbucks, as well as for gift payments sent to 14 countries worldwide including the United States, Canada, Australia, China, and the Philippines. The company explained that the system is designed to allow users to earn over 440,000 Hearts through mission participation. SodaCrew CEO Kim Jae-hoon stated, "We introduced this to create a structure where user participation is converted into value,” and described it as “a service that combines app tech methods with global commerce.”