SANTA Picked for Busan's 2026 Strategic Industries, Digital Tech Praised

Edutech company Santa, leveraging its innovative AI education platform 'DD-SSAM', has been officially selected as Busan City's '2026 Strategic Industry Leading Company', emerging as a key player in local industrial innovation. On the 3rd, at the certificate awarding ceremony held at The Westin Chosun Busan in Haeundae, Busan City unveiled 90 companies set to lead future industrial competitiveness. Santa proudly earned its place as a core leading company in the 'Digital Tech Industry' sector, recognized for its outstanding technological prowess in AI education solutions and its boundless growth potential. Consequently, Santa will receive comprehensive preferential benefits from Busan City in over 20 areas, including financial loans, technology development (R&D), and commercialization support, for the next three years, establishing a strong foundation for continuous growth. Santa's core service, 'DD-SSAM', is an AI-based Learning Management System (LMS) that provides a customized platform optimized for a wide range of educational settings, including universities, public institutions, and private academies. Currently, it operates as a government cloud and AI voucher provider, expanding its influence by delivering innovative solutions to over 4,000 educational institutions nationwide. Notably, Santa has recently been significantly strengthening its practical AI education capabilities beyond simply supplying platforms. Through collaborations with global big tech companies like Microsoft, AWS, and NVIDIA, it has successfully opened an 'AI Training Center' that offers internationally recognized AI certifications and generative AI practical training courses, thereby accelerating the cultivation of future-ready talent. Park Ki-woong, CEO of Santa, stated, "The accumulation of local-based technology and practical experience has come to light with this selection as a leading company," adding, "We will continue to advance AI education technology ceaselessly and faithfully fulfill our role as a key partner leading the digital transformation (DX) of local industries and educational settings." Busan City presented a blueprint to transform Busan into a true future-oriented industrial city, leveraging the nurturing of these strategic industry leading companies to strengthen connections among local businesses, and actively support technological innovation and export expansion.