Retail Startup Workers High Secures Lotte Chilsung Vending Machine Business

Space retail startup Workers High acquires Lotte Chilsung Beverage's vending machine business... igniting distribution innovation Space retail startup Workers High is signaling a new wave in the distribution market by fully acquiring Lotte Chilsung Beverage's directly operated vending machine business. Workers High's goal of providing consumers with differentiated purchasing experiences and maximizing profitability is expected to become more concrete through this acquisition. Established in 2021, Workers High has built an innovative distribution model that directly connects manufacturers and consumers through data. In particular, it has solidified its growth foundation by demonstrating its capability to supply customized products optimized for corporate environments through its office snack management service. With this acquisition, Workers High has fully absorbed Lotte Chilsung Beverage's nationwide branches, franchises, and agency networks, taking over the operation of more than 2,000 vending machines in total. This represents a massive expansion beyond existing distribution channels, and Workers High's data technology is expected to act as a driving force to fundamentally transform the vending machine market. Initially, the company will focus on stabilizing the existing supply chain and transitioning operations to ensure business continuity. In the short term, it plans to increase sales through sales channel adjustments and improved operational efficiency, and in the long term, strengthen product competitiveness through strategic alliances with various companies. Specifically, it will pursue a strategy to expand vending machine installation locations to new distribution channels such as schools, department stores, and large supermarkets, thereby broadening consumer touchpoints. Kim Choong-hee, CEO of Workers High, stated with strong determination, “This acquisition is an important turning point for expanding beyond the existing corporate and hotel-centric distribution network into areas like schools and department stores,” adding, “We will continue to lead innovation in the vending machine market through active cooperation.” Using this acquisition as a stepping stone, Workers High aims for a fourfold increase in sales compared to the previous year and pursues sustainable growth through entry into the global market. This is expected to go beyond simple business expansion, presenting a consumer-centric distribution paradigm and bringing about new changes across the entire vending machine industry.