Redbrick Boosts Middle East Game Market Push with HUB71

Redbrick, a South Korean game creation platform company, is drawing attention from around the world after being finally selected for 'HUB71', a global startup acceleration program operated by Mubadala, one of the three major sovereign wealth funds of the United Arab Emirates (UAE). This signifies that Redbrick has laid an important foundation for expanding into the Middle Eastern and global markets. HUB71, spearheaded by the Abu Dhabi government and sponsored by Mubadala, is a prestigious program that annually discovers, invests in, and intensively nurtures the most innovative startups from around the world. To date, over 260 global startups have successfully attracted a total of $1.5 billion (approximately 2 trillion KRW) in venture capital. More than 1,300 startups from around the world applied for this selection process, and only 27 of them were granted the honor of final acceptance. Notably, in the digital asset sector, Redbrick was the only Asian company to be named, thus being recognized for its technological prowess and potential. At its core, Redbrick operates 'Redbrick', a web-based game creation engine, and broadly runs 'Redbrick Class', a game and software education service, and 'Redbrick Web3', a Web3.0-based game, among others. As of last month, the cumulative number of users exceeded 3.17 million, with over 70% being global users, firmly establishing its position as an international service. With its selection for HUB71, Redbrick plans to participate in the acceleration program in Abu Dhabi starting this month, embarking on full-scale strategic steps for Middle Eastern market entry and global expansion. According to industry analysis, the game market size in the Middle East and North Africa (MENA) region is approximately $7.1 billion (about 9 trillion KRW), which is about 4% of the global game market. However, it is growing very rapidly, particularly centered around the UAE and Saudi Arabia, making it a land of immense opportunity for Redbrick. Yang Young-mo, CEO of Redbrick, expressed his aspiration, stating, "Through the HUB71 program, we plan to further develop Redbrick's strength in web-based game technology and accelerate our expansion into the rapidly emerging Middle Eastern gaming market, as well as the global market." He also expressed a strong commitment to continuously innovate technologically to become a competitive company on the global stage.