Profund Officially Launches 'Owoond,' an AI-Based PR Automation Platform

An innovative solution has emerged, set to open new horizons in corporate public relations. This is 'Ound', an AI-powered PR SaaS ambitiously launched by Profound. Ound is a platform that leverages generative AI technology to dramatically automate the entire PR process, from the laborious task of writing press releases to their distribution and performance analysis. In particular, 'Ound AI Editor β' significantly reduces the workload for PR managers by quickly generating press release drafts when only core information is input. The drafted press releases are automatically distributed according to the schedule and media list set by the company, and a publication results report is also provided. All this content is systematically accumulated in the company's dedicated newsroom for easy management. Ound's strengths do not stop there. Beyond press releases, it supports the publication and integrated management of a company's own content (insights, success stories, products, corporate culture, etc.), and even the operation of its own magazine. All previously scattered corporate content can be centrally managed in the Ound Newsroom, maximizing synergy. Published content extends beyond the Ound platform, spreading through multi-channel marketing via major social media like KakaoTalk Channel and Instagram. A particularly distinctive value of Ound is its ability to precisely analyze reader responses and content performance within Ound itself, without the need for separate paid tools. It is provided as a SaaS model, allowing immediate access to the AI Editor and unlimited automatic distribution upon subscription, making its accessibility excellent. Lee Yu-kyung, CEO of Profound, stated that Ound "was born out of solving the actual inconveniences faced by PR managers," emphasizing the ambition to lead the digital transformation of the traditional PR market. Ound will contribute to making corporate PR tasks easier and more efficient, and help companies develop strong communication capabilities in a rapidly changing media environment.