Nuldam Wins Naver Roundup League Grand Prize, Declares Global Brand Leap

Nuldam, the high-functional alternative food brand from foodtech startup Join&Join, has officially received recognition for its successful journey by winning the Grand Prize at Naver's 'Roundup League'. Nuldam has led the premium dessert market with its high-functional and vegan alternative foods, catering to consumers highly interested in health and fitness. Notably, focusing on Naver Smart Store, it strategically utilized Naver's diverse platforms such as blogs, bands, and places to build a strong loyal customer base. Recently, through successful collaborative marketing with Naver Webtoon IP, it is creating remarkable synergy within the Naver ecosystem. With this Grand Prize as momentum, Nuldam plans to further strengthen its solid partnership with Naver and accelerate its entry into the global market. During a business trip to Japan, conducted as part of the Roundup League, it successfully established local influencers and partnerships, achieving the remarkable feat of recording its first sales in the Japanese market. Currently, Nuldam is actively showcasing its differentiated high-functional alternative food lineup in various countries worldwide, including the U.S., Japan, Mongolia, and Singapore, with products such as high-fiber Ttungcaron and high-protein, low-sugar bagels. A Join&Join official emphasized that "the Naver platform served as a stepping stone for initial growth," and stated that they will continue to solidify cooperation with Naver to strengthen their position in the market. Furthermore, the official expressed ambitions to "grow Nuldam into a truly global brand through technology-based product differentiation and continuous R&D investment."